As healthcare delivery and health information technology evolves, patients are being called on to take more responsibility for managing their health, wellness and disease management.    Consumer health informatics is a branch of medical informatics that analyses consumers' needs and designs and implements solutions that helps empower patients to make informed decisions and engage in their care.

PRIMARY FUNCTION:

To facilitate the design, implementation and monitoring of digital health solutions and a digital ecosystem that is patient and consumer-centric that 1) empowers patients and consumers to make informed decisions and engage in the management of their health, wellness and conditions, 2) provides frictionless access to the right care and information at the right time and 3) is highly personalized and respects preferences, values and desired goals.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Reports to the Chief Health Information Officer and VP for Digital Clinical Transformation and assist in the design, implementation, monitoring and optimization of the digital health ecosystem, as it relates to patients and consumers.
• Develop deep understanding of complex healthcare delivery systems, the digital health ecosystem and the impact of digitally enabled healthcare delivery on all stakeholders, including patients/consumers, families, populations and health systems across the continuum of care.
• Develop a deep understanding of consumer health informatics: consumer needs, values, learning styles, preferences and motivations in order to help design solutions and processes that promote adoption and engagement with digital health tools and requisite behavior changes and actions needed to achieve desired health outcomes.
• Develop and maintain patient journey maps and personas to track and understand the consumer-patient lifecycle and experience as it relates to touchpoints with the digital health ecosystem. 
• Develop a deep understanding of digital front door technologies and digital health platforms and tools used to engage patients (patient portal, telehealth, asynchronous care platforms, remote patient monitoring, digital care pathways, digital triage/care navigators, digital education/decision aids and patient engagement tools) and how these technologies can integrate to create a cohesive experience.
• Work in collaboration with the Chief Enterprise Architect to understand systems design and integration.
• Serve as an active member of the Strategic Imperatives Team and as an interface with marketing, patient education, health equity and patient experience teams in the design, implementation and delivery of new technologies, capabilities and digital health tools to ensure consistent design, appropriate literacy, equitable access and optimal experience.  Develop design standards and templates for use across the enterprise.
• Work with informatics team on alignment of clinical content, programming and delivery of digital health tools and initiatives with patient/consumer experience, usability and adoptability
• Develop empathy and understanding of consumer and patient needs and provide expertise in consumer-centric design.
• Demonstrate excellent communication skills when describing proposed or current technology to stakeholders.
• Work collaboratively with health system and IT directors and managers and provide leadership and expertise to the IT teams for operations work and project initiatives.
• Demonstrate the ability to define a short-term tactical plan and a long-term strategic plan. 
• Demonstrate project leadership skills needed to focus multi-disciplinary technology and clinical teams on business problems.
• Develop strategies, timelines, and processes for large-scale projects from concept through implementation.
• Maintain an awareness of the design and build process for all relevant IT implementations and projects.
• Participate in analysis of vendor offerings.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Bachelor's degree in field related to health informatics, population or public health, heath marketing, digital health transformation or commensurate experience in a discipline related to the assigned area. Master's degree preferred.
• 5+ years of extensive experience in a complex setting involving the use of health information technology and patient facing technologies.
• Experience or expertise in UI/UX design, marketing, patient experience and consumerism preferred.
• Implementation experience with large-scale software projects. 

ChristianaCare Offers:

• Full Medical, Dental, Vision, Life Insurance, etc.
• Two retirement planning offerings, including 403(b) with company contributions.
• Generous paid time off with annual roll-over and opportunities to cash out
• 12 week paid parental leave.
• Tuition assistance
• Incredible Work/Life benefits including annual membership to care.com, access to backup care services for dependents through Care@Work, retirement planning services, financial coaching, fitness and wellness reimbursement, and great discounts through several vendors for hotels, rental cars, theme parks, shows, sporting events, movie tickets and much more!

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EEO Statement: Christiana Care Health System is an equal opportunity employer, firmly committed to prohibiting discrimination, whose staff is reflective of its community, and considers qualified applicants for open positions without regard to race, color, sex, religion, national origin, sexual orientation, genetic information, gender identity or expression, age, veteran status, disability, pregnancy, citizenship status, or any other characteristic protected under applicable federal, state, or local law.

UPDATE: ChristianaCare is committed to prioritizing the health and safety of our patients and caregivers. As we continue to meet the needs of our caregivers and our community through the COVID-19 pandemic, our commitment to health and safety requires that we take new steps to ensure a safe environment for medical care for our patients and a workplace that avoids preventable harm for our caregivers. For this reason, vaccination for COVID-19 is required for all caregivers at ChristianaCare and is considered a safety standard that is job-related and consistent with business necessity for all caregivers.