Digital Marketing Specialist

Job Requisition #: JR56301

End Date: 5/22/2021

Location: Wilmington, Delaware

Position Type: Professional

Shift: Day Shift, No Rotation

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A Customer Relationship Management (CRM) Marketing Specialist at ChristianaCare will maximize the efficiency of our CRM system and how we use the platforms to improve customer experience and engagement. More specifically, the CRM Marketing Specialist will help to steward our customer relationship management processes, help manage and optimize our digital marketing tactics and manage the data and analytics in order to advance the mission of ChristianaCare.


  • Customer segmentation: Request, review and organize customer contact lists effectively to ensure maximum customer engagement and best possible results of CRM campaigns.
  • Delivery: Using optimal emailing practices to ensure optima l email delivery results.
  • Email and content management: Ensure email layout, design, and content are optimized for best results in all CRM campaigns
  • Mobile Contact Strategy: Integrate SMS into marketing campaigns to effectively combine mobile and web communication channels.
  • Tracking results and reporting: Compile and distribute up to date reporting on ongoing and completed campaigns measuring all relevant CRM KPIs.
  • Customer contact strategy: Manage customer contact and delivery KPIs and lead the strategy to maximize customer engagement.
  • Implement and manage CRM campaigns, including retention, reactivation and promotional activities.
  • Conduct testing, review and analysis of all CRM activities to ensure optimal results.
  • Execute on coordinated digital marketing strategy, with emphasis on email marketing, providing relevant insight where applicable.
  • Manage efficient & timely deployment of email, push, SMS & mobile mailbox marketing campaigns.
  • Monitor deliverability and make recommendations to ensure best practices for patient journeys, smart automation, data hygiene, privacy and opt-in standards.
  • Maintain data integrity through database management for Salesforce Health Cloud and Marketing Cloud, incorporating best practices for scrubbing and updating.
  • Identify industry and platform trends, advise key stakeholders, and apply use cases accordingly.
  • Liaise with key stakeholders (account managers, IT, Strategy & Planning, and Data Warehouse) to establish a cohesive strategy and provide executional expertise to meet business goals and objectives.
  • Collaborate with Marketing Team on corporate advertising strategy, with special focus on email marketing.
  • Performs assigned work safely, adhering to established departmental safety rules and practices. Reports to supervisor, in a timely manner, any unsafe activities, conditions, hazards, or safety violations that may cause injury to oneself, other employees, patients and visitors.
  • Performs other related duties as required.


  • Bachelor's degree in IT, marketing or related field, required.
  • 3-5 years demonstrated experience with Salesforce platforms, preferred
  • Experience Salesforce Health Cloud and Marketing Cloud, preferred.
  • Experience in customer relationship management strategy and process development.

Why do WE offer careers full of possibilities?

For the Love of Health.

Inclusion & Diversity

At ChristianaCare, we’re committed to treating everyone with dignity and respect. We believe in a safe, inclusive work environment that fosters collaboration between caregivers from all walks of life. We know that each unique viewpoint is vital in delivering high-quality, safe patient care to everyone who walks through our doors. Our policies, benefits, hiring practices, employee resource groups, and corporate citizenship demonstrate our commitment to inclusion and diversity throughout our system.

Why do we embrace inclusion and diversity? For the Love of Health.

Our Values

We serve together in Love and Excellence. Our unique values, Love and Excellence are bold and powerful, and they are the reason why working for ChristianaCare is special. The behaviors associated with our values guide how caregivers interact with everyone they work with and make for an exceptional work experience. We believe that when you lead with Love, Excellence is inevitable.


ChristianaCare’s comprehensive total rewards package is one of the most competitive in the region. We are proud to offer excellent benefits that reflect the organization’s commitment to being exceptional today and even better tomorrow.

At ChristianaCare, we provide access to high-quality and affordable benefits designed to meet our caregivers where they are. You can tailor your benefits to meet your needs now and adjust them as your priorities change.

Take advantage of ChristianaCare’s wide-ranging benefit offerings from supporting optimal health through medical, prescription, dental and vision coverage to valuable wellness and work/life programs, which include paid parental leave, coverage for infertility and assisted reproductive technologies, an employer-funded short-term disability program, and more.

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A Great Place To Live

Our region offers a diversity of cultures, lifestyles, sports and entertainment events, housing options and educational opportunities. Located on the I-95 corridor between Philadelphia and Washington, D.C., our location provides easy access to two international airports, employment opportunities in a tri-state area, and proximity to some of the nation's top universities and colleges, as well as beaches in MD, DE and NJ!

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We Serve Together

For the Love of Health

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