Director of Marketing

Job Requisition #: JR57102

End Date: 7/1/2021

Location: Wilmington, Delaware

Position Type: Management/Executive

Shift: Day Shift, No Rotation

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When you become an employee at ChristianaCare, you are joining a healthcare organization that was named Forbes 5th Best Health System to Work for in the U.S. for 2021!  Guided by excellence and love, our Caregivers enjoy many employee benefits such as

ChristianaCare is seeking a Director of Marketing to be responsible for driving the marketing vision and providing comprehensive omni-channel marketing plans for ChristianaCare. This position will develop and deliver a high impact brand marketing strategy which supports the strategic properties of the organization. The Director of Marketing will interface directly with all company stakeholders, report to the Vice President of Marketing & Communications and will be a member of the External Affairs Leadership Team.


  • Oversee and direct the planning and execution of ChristianaCare's branding and marketing strategy.
  • Develop programs to grow ChristianaCare's reputation and generate demand; establishes metrics to monitor performance.
  • Responsible for identifying market driven opportunities in new markets and geographies.
  • Monitors compliance with marketing objectives and budgets for all marketing activities.
  • Coordinates teamwork processes/flow and project management to ensure priorities are met and client expectations are exceeded.
  • Lead and direct a team of marketing professionals who:
    • Develop strategic marketing plans tailored to specific programs, offerings, service lines, etc. Ensure that corporate, product and solution marketing messages are powerful and consistent
    • Develop direct marketing campaigns and lead management tools.
    • Manage the creation of external advertising and promotion and all collateral materials.
    • Manage the customer relationship management functionality (Salesforce).
    • Develop the strategy for and execution of all special events and corporate sponsorships that ChristianaCare participates in.
    • Analyze markets and competition in order to position ChristianaCare in the desired market in line with the company vision and strategy. 
    • Develop and maintain positive relationships with the company's key stakeholders.
    • Fosters and maintains close relationships with all marketing/advertising/community partner vendors.
    • Provide cohesive customer communications and corporate presentations regarding the company, industry events, and competitors, trade shows, advertisements, company web sites, collateral, market research and analysis. 

  • Performs assigned work safely, adhering to established departmental safety rules and practices; reports to supervisor, in a timely manner, any unsafe activities, conditions, hazards, or safety violations that may cause injury to oneself, other employees, patients and visitors.
  • Performs other related duties as require


  • Degree in Marketing or Business.
  • Fifteen years in Marketing & Advertising.
  • Proven leadership experience.
  • Healthcare experience, a plus.
  • An equivalent combination of education and experience may be substituted

    Why do WE offer careers full of possibilities?

    For the Love of Health.

    Inclusion & Diversity

    At ChristianaCare, we’re committed to treating everyone with dignity and respect. We believe in a safe, inclusive work environment that fosters collaboration between caregivers from all walks of life. We know that each unique viewpoint is vital in delivering high-quality, safe patient care to everyone who walks through our doors. Our policies, benefits, hiring practices, employee resource groups, and corporate citizenship demonstrate our commitment to inclusion and diversity throughout our system.

    Why do we embrace inclusion and diversity? For the Love of Health.

    Our Values

    We serve together in Love and Excellence. Our unique values, Love and Excellence are bold and powerful, and they are the reason why working for ChristianaCare is special. The behaviors associated with our values guide how caregivers interact with everyone they work with and make for an exceptional work experience. We believe that when you lead with Love, Excellence is inevitable.


    ChristianaCare’s comprehensive total rewards package is one of the most competitive in the region. We are proud to offer excellent benefits that reflect the organization’s commitment to being exceptional today and even better tomorrow.

    At ChristianaCare, we provide access to high-quality and affordable benefits designed to meet our caregivers where they are. You can tailor your benefits to meet your needs now and adjust them as your priorities change.

    Take advantage of ChristianaCare’s wide-ranging benefit offerings from supporting optimal health through medical, prescription, dental and vision coverage to valuable wellness and work/life programs, which include paid parental leave, coverage for infertility and assisted reproductive technologies, an employer-funded short-term disability program, and more.

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    A Great Place To Live

    Our region offers a diversity of cultures, lifestyles, sports and entertainment events, housing options and educational opportunities. Located on the I-95 corridor between Philadelphia and Washington, D.C., our location provides easy access to two international airports, employment opportunities in a tri-state area, and proximity to some of the nation's top universities and colleges, as well as beaches in MD, DE and NJ!

    Learn More

    We Serve Together

    For the Love of Health

    Apply Now